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Company name was one of the first things in our to do list. We wanted something simple, fun, playful and which would make a nice company logo. Somehow our very first proposal involved an animal and that idea stuck. We had a very long list of interesting names and did a comprehensive check which domains are available and started voting. Eventually we came up with a cosmic reptile, gecko. Finnish translation “gekko” looked a bit more visually pleasing than the English one so we selected it.
Company logo selection was exciting. We had heard about logo competitions and wanted to try it out so we turned our heads towards logotournament.com. Parameters were defined and soon we had a hundred different proposals. Next we picked top 5 artists and gave them more guidelines which modifications we wanted, and finally came up with the winner artist. The winner then created multiple other and modified proposals and the final one can be seen in these pages.
Shareholders’ agreement was also in our top priority. We spent several days in identifying potential issues that might happen between owners, sketched our own proposals how those should be treated and then it was time to get some legal advice to define those in legal terms. The discussions with lawyers went smoothly and we as a result we had a good comprehensive agreement which was signed by everyone. Read more on “Jyrki’s blog series: Pt.3 Things to do… Part 1″ »




